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Archive for February, 2009

Relax… It will be there tomorrow.

February 27th, 2009
Take some time to yourselves this weekend and relax.

Take some time to yourselves this weekend and relax.

How often do you get an email that simply tells you to relax and enjoy the weekend? I would imagine they are few and far between for you. Well, that’s just what I got from my mother yesterday to remind me, in this extremely busy time, to take a nice weekend and relax for once.

As business owners, I’m sure you’re more worried about making ends meet, keeping employees happy, and ordering toilet paper for the company bathrooms then making sure you have a “relaxed” weekend. After All, that’s what we signed up for right? The “glamorous” life of business ownership is a 24/7 affair. However, it’s entirely possible to get to burnout phase quickly in this life of business ownership if we don’t take a second for our selves.

So, same as my Mom did for me, I am calling on all of you to RELAX and have a wonderful weekend. I’m sure you’ll find that if you do, you’ll return Monday refreshed and more productive than if you had worked your butt off all weekend.

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Philly Inquirer Files For Bankruptcy – and the dominoes keep falling

February 24th, 2009

Decline of NewspapersIt’s hard to open the paper lately and not see yet another major company filing for bankruptcy protection. Well, let me rephrase that sentence simply because the new wording applies to the subject at hand:

It’s hard to log on to your favorite online newspaper lately and not see yet another major company filing for bankruptcy.

Well, that’s how that sentence reads for me at least. For you, maybe you still get an ACTUAL paper newspaper delivered to your doorstep every morning. But, that would make you one of the growing minorities which is why the major newspaper in Philadelphia (The Philly Inquirer) has decided to file for Bankruptcy protection in order to “restructure their debt”.

I live and breath the Internet and find that it consumes my life at times so news that all these major newspapers are tumbling down mostly due to falling ad revenue is certainly no surprise. For every story of a paper going Bankrupt, you hear another one going purely online (such as the Christian Science Monitor’s announcement last year). I certainly don’t like seeing it as I have to admit that on occassion, I enjoy reading a crisp newspaper with my coffee in front of the fire on a cold, crisp Sunday morning. But, we may be doing the same in just a handful of years from now but instead of a crisp newspaper, it will be our Kindle.

So, what does this mean to you, the business owner and entrepreneur? Well, if you’re ahead of the game and have shifted much of your advertising to online sources (Google AdWords, banner adverts on online newspapers, and targeted website ads), then I’d say, very little. I applaud you for making the change in a timely manner. If you’re still placing print ads in Newspapers, magazines, direct mailings, and the like, then I’d suggest you open your horizons a bit. Don’t totally stop your print ads but take a bit of that advertising revenue and invest it in Google AdWords (the paid placement advertising offered by Google Search), some advanced Search Engine Optimization (to improve your Organic search results on Google, Yahoo, and MSN), or even some targeted ads. Don’t totally jump ship yet but plan accordingly for your business’ future.

As for me, I don’t own a Kindle yet and quite honestly don’ tlike the price tag, but it may be in the works for 2010. I will still plan to read my print newspapers on the weekend… while they last.

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Email Forwards… and a failing economy.

February 20th, 2009

I don’t make it a habit to send email forwards on to friends and family. Part of it is lack of time but mostly it’s that I rarely find anything worth bothering the folks on my email list about. You can keep your emails about free cash from Microsoft (if you just send the email on to 10 other people), your cute stories about how a cat travelled from Tuscon to New York City, was lost for five years, and ultimately found his way back to Tuscon, and your stories about one day “no buy” protests against oil companies. They really don’t interest me and I rarely have the luxury of time to read them.

However, a business associate recently sent something on to me which struck a cord. I’m not going to tell you which cord it struck but it certainly peaked my interst. It interested me because I have heard a very similar tone recently from many small business owners. Once again, I won’t divulge my feelings on it because, honestly, it’s irrelevant.

I stared at the email forward for a good 20 minutes trying to decide to post it to my blog readers. I ultimately decided that whether you agree with it or not, it will undoubtedly stir some emotion in you. It’s a bit of a lengthy read but interesting none-the-less. Please try to keep the “hate emails” to me to a minimum and realize that I am simply, and neutrally, posting an email forward to see what you think. Comment all you like.

To All My Valued Employees,

There have been some rumblings around the office about the future of this company, and more specifically, your job.  As you know, the economy has changed for the worse and presents many challenges.  However, the good news is this: The economy doesn’t pose a threat to your job.  What does threaten your job however, is the changing political landscape in this country.

However, let me tell you some little tidbits of fact which might help you decide what is in your best interests.

First, while it is easy to spew rhetoric that casts employers against employees, you have to understand that for every business owner there is a Back Story.  This back story is often neglected and overshadowed by what you see and hear.  Sure, you see me park my Mercedes outside.  You’ve seen my home at last years Christmas party.  I’m sure; all these flashy icons of luxury conjure up some idealized thoughts about my life.

However, what you don’t see is the BACK STORY :

I started this company 28 years ago.  At that time, I lived in a 300 square foot studio apartment for 3 years.  My entire living apartment was converted into an office so I could put forth 100% effort into building a company, which by the way, would eventually employ you.

My diet consisted of Ramen Pride noodles because every dollar I spent went back into this company.  I drove a rusty Toyota Corolla with a defective transmission.

I didn’t have time to date.  Often times, I stayed home on weekends, while my friends went out drinking and partying.  In fact, I was married to my business — hard work, discipline, and sacrifice.

Meanwhile, my friends got jobs.  They worked 40 hours a week and made a modest $50K a year and spent every dime they earned.  They drove flashy cars and lived in expensive homes and wore fancy designer clothes.

Instead of hitting the Nordstrom’s for the latest hot fashion item, I was trolling through the discount store extracting any clothing item that didn’t look like it was birthed in the 70′s.  My friends refinanced their mortgages and lived a life of luxury.  I, however, did not.  I put my time, my money, and my life into a business with a vision that eventually, some day, I too, will be able to afford these luxuries my friends supposedly had.

So, while you physically arrive at the office at 9am, mentally check in at about noon, and then leave at 5pm, I don’t.  There is no “off” button for me.  When you leave the office, you are done and you have a weekend all to yourself.  I unfortunately do not have the freedom.  I eat, and breathe this company every minute of the day. There is no rest.  There is no weekend.

There is no happy hour.  Every day this business is attached to my hip like a 1 year old special-needs child.  You, of course, only see the fruits of that garden — the nice house, the Mercedes, the vacations…you never realize the Back Story and the sacrifices I’ve made.

Now, the economy is falling apart and I, the guy that made all the right decisions and saved his money, have to bail-out all the people who didn’t.  The people that overspent their paychecks suddenly feel entitled to the same luxuries that I earned and sacrificed decades of my life for.

Yes, business ownership has is benefits but the price I’ve paid is steep and not without wounds.

Unfortunately, the cost of running this business, and employing you, is starting to eclipse the threshold of marginal benefit and let me tell you why:

I am being taxed to death and the government thinks I don’t pay enough.  I have state taxes.  Federal taxes.  Property taxes.  Sales and use taxes. Payroll taxes.  Workers compensation taxes.  Unemployment taxes.  Taxes on taxes.  I have to hire a tax man to manage all these taxes and then guess what?  I have to pay taxes for employing him.  Government mandates and regulations and all the accounting that goes with it, now occupy most of my time.  On Oct 15th, I wrote a check to the US Treasury for $288,000 for quarterly taxes. You know what my “stimulus” check was?  Zero.  Nada.  Zilch.

The question I have is this: Who is stimulating the economy?  Me, the guy who has provided 23 people good paying jobs and serves over 2,200,000 people per year with a flourishing business?  Or, the single mother sitting at home pregnant with her fourth child waiting for her next welfare check?  Obviously, government feels the latter is the economic stimulus of this country.

The fact is, if I deducted (Read: Stole) 50% of your paycheck you’d quit and you wouldn’t work here.  I mean, why should you?  That’s nuts.  Who wants to get rewarded only 50% of their hard work?  Well, I agree which is why your job is in jeopardy.

Here is what many of you don’t understand …  to stimulate the economy you need to stimulate what runs the economy.  Had suddenly government mandated to me that I didn’t need to pay taxes, guess what?  Instead of depositing that $288,000 into the Washington black-hole, I would have spent it, hired more employees, and generated substantial economic growth.  My employees would have enjoyed the wealth of that tax cut in the form of promotions and better salaries.  But you can forget it now.

When you have a comatose man on the verge of death, you don’t defibrillate and shock his thumb thinking that will bring him back to life, do you?  Or, do you defibrillate his heart?  Business is at the heart of America and always has been.  To restart it, you must stimulate it, not kill it.  Suddenly, the power brokers in Washington believe the poor of America are the essential drivers of the American economic engine.  Nothing could be further from the truth and this is the type of change you can keep.

So where am I going with all this?

It’s quite simple.

If any new taxes are levied on me, or my company, my reaction will be swift and simple.  I fire you.  I fire your co-workers.  You can then plead with the government to pay for your mortgage, your SUV, and your child’s future.  Frankly, it isn’t my problem any more.

Then, I will close this company down, move to another country, and retire.  You see, I’m done.

I’m done with a country that penalizes the productive and gives to the unproductive.  My motivation to work and to provide jobs will be destroyed, and with it, will be my citizenship.

So, if you lose your job, it won’t be at the hands of the economy; it will be at the hands of a political hurricane that swept through this country, steamrolled the constitution, and will have changed its landscape forever.  If that happens, you can find me sitting on a beach, retired, and with no employees to worry about….
Signed, THE BOSS

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A trip down memory lane – Website Archiving

February 19th, 2009

Have you ever gone to the attic looking for that long lost Christmas ornament box, only to stumble upon that album of old photos from your high school years that you hadn’t looked at since you were wearing acid-washed jeans and listened to New Kids on The Block (Editorial note: I would like to make it known that I have never voluntarily listened to New Kids on The Block nor will I admit to liking that very catchy tune “Hangin’ Tough” that they did)?

Well, I did just that the other day when reading an article about an up-and-coming concept of Website Archiving. The article used the example that on January 19th, 2009 the official White House website (http://www.whitehouse.gov/) had enormous amounts of information, notes, articles, and various other tidbits about the Bush Administration that was invaluable to it’s historical significance. On January 20th, 2009, Inauguration Day brought a new president and a brand spanking new website. This is great as I always promote keeping your website fresh, but ALL that search-able information that was there on January 19th was pulled by the webmasters.

I’m sure that information is saved somewhere on some government computer but it may no longer be search-able by us, the everyday citizen.

This begs the question that if everyday, millions of websites are updated, is all that old “outdated” website content forever lost? The answer is a resounding…. kinda.

There are search engine projects out there that have been archiving, or taking pictures in time, of what any given website looked like at a certain point. This search engine, called Archive.org, does it’s best to provide a historical snapshot of some websites for future reference.

Curious to use this new toy (and new distraction from the work I should have been doing), I did a search for our first business way back from 2004. My wife and I ran a fast growing pet care company that we started in 2004 and ultimately sold in 2006. It was called Paws Over Santa Barbara and as you can see here, Archive.org took several pictures in time as to what it looked like on various days: http://web.archive.org/web/*/http://pawssb.com . (Editorial Note: Yes, I know, the website design was severely lacking… but it was my first so I had to start somewhere right??)

All told, there are 473 snapshots of our old business locked away for future reference. It really is pretty amazing. However, is this a practical means for archiving for the future of the web? With the total amount of websites in existence approaching that of the population of the United States (should be 300,000,000 by end of 2009), the amount of resources, computing power, and time needed to actually archive the billions of pages is staggering.

Archive.org is a start, but probably not the end-all answer (at least in its existing form). This will be an increasingly important topic in 2009 and beyond as the internet continues to grow. Keep an eye out, as I’m sure you’ll be reading more about this (and not just in this dinky little blog).

Is your old website archived? Try to find it here: Archive.org

Paws Over Santa Barbara - Circa 2004

Paws Over Santa Barbara - Circa 2004

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Broken Coffee Maker – Why Product Quality Matters

February 16th, 2009

My wife is on the tail end of  a very lengthy and draining Law Bar exam  preparation course. She has been studying non-stop for 2 months straight now (some weeks have classes 7 days a week). She reads constantly and has me quiz her with flash cards that are as difficult to read as Latin… well, probably because half of it IS latin.

We woke up this morning as we have done regularly for the past 2 months. I make coffee to throw at her before she runs out the door to her classes.  I did as I always do:

  1. Grind Costco brand (brewed by Starbucks) coffee in KitchenAid coffee grinder
  2. Place the now aromatic coffee grounds into Cuisinart coffee maker
  3. Fill coffee maker full of water
  4. Flip switch to “brew” position and watch the magic happen

You see, today was supposed to be no different than any other morning. Yet today, fate threw a curveball at me. Instead of the steady drip, splash, drip, splash, hiss that I usually get from the ol’ reliable coffee maker, I got only burping. Usually, these kind of bodily function sounds would send this 31-year-old-with-a-12-year-old-sense-of-humor into a giggling spat. However, I realized that my coffee maker, after 6 faithful years of operation, has failed.

Disappointed, I tel my wife, Michelle, that there would be no coffee this morning and that we must make do with Chai Tea. Her response to me was, “Great, we can finally get that newer model we were looking at…” While my solution was to simply run out to Costco (yes, the only place we shop at) and get the exact same model we currently had as it had served us so well, she wanted to upgrade to a fancier model and to, perhaps, a new brand.

Our existing coffee maker, and what I wanted to buy.

Our existing coffee maker, and what I wanted to buy.

The Coffee maker SHE wants to buy... much fancier but a different brand

The Coffee maker SHE wants to buy... much fancier but a different brand

Now, I’m certainly open to looking at fancier models as I like toys, bells, and whistles as much as the next man but the idea of “risking it” by buying a brand other than Cuisinart wasn’t sitting well with me.

This got me thinking about brand loyalty. I have been burned enough times by poor service, poor quality, and just all around bad experiences with companies that when I find something I like, I tend to not want to sway from it. Does this mean I am stuck in my ways??? Well, yes it does. But this also means that Cuisinart has done a great job proving their worth to me… to me, and, I’m sure, to MANY other consumers out there.

Because they already have a repeat customer in me because they concentrated on doing the right things, they don’t have to spend more money on marketing. Because they don’t have to spend more money on marketing, they can invest more money in their products, employee compensation, and the like. You see, it’s a cyclical pattern that starts by a simple phrase to run your business by: “Do right by your customer.” I try hard to provide exemplary services and quality of product to MY clients. Maybe it is because of this that I haven’t spent a single dollar in advertising costs since April 2008. All of my clients are either referrals or have seen our work on the internet.

So, on this President’s Day, maybe you have your business closed to honor the national holiday or maybe you are one of the few out there with your doors open. But either way, take a second and ponder how your business is perceived by customers and potential customers. How much money could you save on advertising expenses if all of your customers were referrals? And, last but not least, how does the phrase, “Do right by your customer” apply to your business?

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Government passes stimulus bill

February 12th, 2009

Well, as it was anticipated, the house and senate have approved a bill to inject almost a trillion dollars into our ailing economy. Also, as was expected, the cup runneth over with pork.

Between a large chunk of money to fund a high speed rail line from Los Angeles to Las Vegas, and $30M to help protect an endangered field mouse in Speaker Pelosi’s backyard of San Francisco, I think it’s safe to say that much of the goal of this bill may be lost in the government process.

congress at the helm of our economy

congress at the helm of our economy

Sure there is about $40B for infrastructure redevelopment (much needed, I may add) but what really is the bottom line for workers in the United States? Well, it equates to about an increase of $13/week for the average worker (http://apnews.myway.com/article/20090212/D96A0AGO0.html).

We, as business owners, are certainly not the average worker. We do not get regular paychecks so this tax break won’t mean a whole lot for us. However, if you have any employees, they may be happy about this (however, $13 a week is hardly something to jump up and down about).

So, what does this mean for us, the business owners and backbone of the American Economy? Well, in the immediate future, probably very little. The economy still sucks and it will continue to suck for at least the next year or so. My best advice to you to weather the storm is keep your head down and keep pushing forward. Cut the fat where you can (I recently dropped out 1-800 number because of this), and diversify your services (more about how we are doing just that in the coming weeks). I tend to view a failing economy as Darwin working on an economic level: The weaker businesses will fail and go away and, when the economy finally rebounds (and when you survive), you are left with a greater market share you can go after because all the “dead growth” in your field has been trimmed.

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well, here it goes

February 11th, 2009

My mother was an English teacher in her earlier teaching days. She taught both English as a second language as well as English grammar and writing to high school students (yes, I know, very brave of her). This is, perhaps, the reason why it has taken me soooo long to jump on the bandwagon and start a blog. After all, I am quite the technical oriented mind so issues such as spelling, grammar, and run-on sentences all too often fall behind in importance to things like mathematical calculations, properly written computer code, and, dare I say, emoticons :-) . Therefore, the ability to make my English teaching mother proud in my writing may be called into question in this blog.

So, a warning: Don’t expect Shakesperian perfection from my writing.

I chose to start a blog for a number of reasons. In fact, it was entirely hypocritical for me to NOT start a blog. After all, I encourage every one of my clients to maintain a blog on their websites in order to increase search engine optimization, maintain a loyal following in their clientele, and peak their own interest in their website.

So, what CAN you expect from this blog? My aim is to impart some knowledge on the reader of this blog with some of the things I’ve learned over the past 10 years of dealing with computers and websites and over the past 31 years of dealing with life in general.  This will not be a heavily technical blog as I would, most likely, put everyone to sleep. But you can expect some tips, tricks, pointers, and marketing ideas as it relates to your business, your websites, and your everyday life (if I may be so bold).

What am I looking for from you, the reader? For me to claim that everything I will write here is as if it had come straight from the mouth of God would be totally egotistical. If you don’t agree with something I say or write, please let us know in the comments. If you agree, let us know in the comments. If you can extrapolate further on something, let the world know in the comments. You see, all too often bloggers have the “center-of-the-universe” syndrome and feel they are imparting nothing but truth and wisdom to their readers. I feel a blog’s role is to simply spur on debate.

So, Welcome and there will be much more to come.

-Kevin

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